One print, the whole day
Bedtime gets considerably easier when the pajamas are the ones he asked for. That sounds trivial until you have negotiated with a three year old at 7pm.
Having the same print on a sleepsuit, a bodysuit, a bib and a swaddle means the favourite is available in whatever you actually need that day, and there is always a clean one in the drawer.
The print itself is drawn in-house rather than licensed. Treasure maps, compasses, small details that reward a child actually looking at what he is wearing, which is a different thing from a character stamped on a chest.
Underneath it is bamboo lyocell throughout, OEKO-TEX Standard 100 certified against Product Class I, the strictest class and the one written for articles worn by babies and toddlers. It matters most in the sleepwear, where the same garment is against his skin for ten or twelve hours in a UAE bedroom that is air conditioned from May to October.
Bamboo moves moisture away from the skin and lets heat escape, so he holds a steadier temperature overnight. The bodysuits and bibs fasten with magnets sealed inside the fabric, so they close one-handed in the dark.