<p><strong>Skin First</strong><br/>Lab Tested</p>

Skin First
Lab Tested

<p><strong>Grow-With-Me Fit</strong><br/>Lasts 3X Longer</p>

Grow-With-Me Fit
Lasts 3X Longer

<p><strong>Oh-So-Soft!</strong><br/>Touch to believe it</p>

Oh-So-Soft!
Touch to believe it

<p><strong>Award Winning</strong><br/>Loved by Parents</p>

Award Winning
Loved by Parents

<p><strong>Born in Dubai</strong><br/>Made by a Mom</p>

Born in Dubai
Made by a Mom

Sleep Corner

Better Sleep Starts Here

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Shop Sleepwear

Every Print Tells a Story

Made for imagination

Each of our designs are drawn to spark a “tell me a story, Mom!” moment. Filled with hidden characters, playful details, and endless imagination. These are the beginning of adventures you’ll tell again and again!

Out & About

Dressed for Memories

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Shop Daywear

why atlas & maya

The Science of Comfort

Six features that make every AWWfit more special from everything else in your baby's wardrobe.

Skin-First Promise

Every fabric, seam and detail is thoughtfully designed for eczema and sensitive skin.

Easy-Dress Design

Magnetic closures, double-zippers, stretch... Because 3am deserves easier.

Grow-With-Me Fit

Engineered to last up to 3× longer than conventional babywear.

Made for Imagination

Every outfit is a world to explore, a story to live in.

Responsible

Organic, bio-based materials. Ethically made and sourced, from trim to packaging.

The Aww-fit Effect

Every piece is guaranteed to make someone stop and say aww!

Our Story

"Atlas was a newborn when his skin started flaring. I found fabrics that finally soothed him, but none of them came in beautiful designs. I couldn't accept that choice. So between naps and feeds, I started designing pieces I actually wanted him to wear. And somewhere between the exhaustion and the joy, I had built a whole brand."

— Sasha Sanchez-Vegas, Mom & Founder

Read The Full Story
Beyond Clothing · The Keepsake Gift

Their name deserves to be celebrated

Every child deserves something made just for them. Our Keepsake Name Train is personalised, beautiful and built to last well beyond the baby years.
Play Now
Play Now
Decor Later
Decor Later
Memories Forever
Memories Forever
PERSONALISE YOURS

THE PERFECT BABY GIFT

Gift boxes designed to make you go AWW!

Thoughtfully curated. Beautifully packaged. The gift they'll photograph, keep and talk about long after the occasion.

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"Mom says we will be babies for a really short time,

so we are not allowed to wear boring clothes!"

ATLAS & MAYA

Real Families · Real Awwfits

"Already the best dressed in the family."

Recognised & Certified
Most Loved Children's Brand
Most Loved Children's Brand
Mother Baby & Child Magazine · 2025
Retail Start-up of the Year
Retail Start-up of the Year
RetailME Awards · 2025
OEKO-TEX® Standard 100, Class I
OEKO-TEX® Standard 100, Class I
Certificate SH020254088
Lab Tested Every Batch
Lab Tested Every Batch
US CPSIA Standard
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