Why none of our children's clothes looked like where they live
I noticed it properly one evening putting Maya to bed. Her pajamas had a forest on them. Her books had snow in them. Everything my children owned was beautifully made and quietly about somewhere else, and we live in a place with lanterns strung across a street in Ramadan, rooftops you can see from a window in Dubai, and a desert forty minutes away with animals in it that my children can name.
So we drew this one ourselves. Enchanted Nights is the lanterns and the moon, the sky my two actually look at. Rooftops is the architecture they walk past. Desert Safari has camels, falcons, oryx and foxes, which is a proper Gulf desert rather than a generic safari. There is a difference between a child wearing a decoration and a child wearing something they recognise, and it turns out they notice.
The fabric matters more here than anywhere else in the range, because sleepwear has the longest contact with a child of anything they own. Ten, sometimes twelve hours, in a bedroom that is air conditioned from May through October.
Bamboo lyocell moves moisture away from the skin and lets heat escape, so a child holds a steadier temperature through the night instead of warming up, getting damp and waking at 3am. Every thread, dye and fastening is tested to OEKO-TEX Standard 100, Product Class I, the tier written for articles worn by babies and toddlers.