The story she tells herself
I used to think prints on children's clothes were decoration, chosen by adults for other adults to look at. Then I watched my daughter build an entire world out of one.
She was not wearing mermaids, she was a mermaid, and she had rules about it. What time mermaids sleep. What mermaids eat. Whether mermaids need to brush their teeth, which was a negotiation.
That is why the print is drawn the way it is, in-house rather than licensed, with detail worth actually looking at. A character stamped across a chest gives a child nothing to do.
A world she can find things in gives her somewhere to go, and between roughly two and five that is genuinely useful to you, because it is the age when routines work best if they come with a story attached.
Underneath it is bamboo lyocell, which matters most in the sleepwear, where the same garment is against her skin for ten or twelve hours in a bedroom air conditioned from May through October across Dubai, Abu Dhabi and the wider Gulf. Bamboo lyocell moves moisture away from the skin and lets heat escape, so she holds a steadier temperature overnight rather than warming up, going damp and waking at 3am.
Every thread, dye and fastening is tested to OEKO-TEX Standard 100, Product Class I, the strictest class and the one written for articles worn by babies and toddlers. The bib and the bubble romper fasten with magnets sealed inside the fabric, so they close one-handed.
