Our Story

Our awesome brand was born right here in Dubai, but our roots stretch far and wide.

We come from a feather that was carried by the wind all the way from the Americas, swept across Europe's charm, danced through the Middle East, and finally found its home by the shores of the Arabian Gulf.

We come from a mix of cultures. Some people call us true citizens of the world... What we know is that we are the heroes of this story. We love traveling through our imagination, inventing new adventures, and making shiny memories.

And guess what? Mom says we look absolutely fabulous while we do it!

Mom and Baba have big words. They say we're not just about cute clothes, we're about comfort, practicality, and style all in one... We don't know exactly what that means, but we know we get these awesome outfits inspired by the storybooks we read under the stars. They are super comfy, we get changed in a flash (because that's our least favorite part of the day), and we are always picture-perfect.

This world is fantastic! Mom says that our clothes are good for the planet. She says they are organic, subastainable, good on our skin, and free of all the nasties. We get to take care of this Earth, just like Mom takes care of us.

Mom says we can't go too far just yet. But maybe, just maybe, one day soon…

But you can come and join us. There are tons of adventures ahead and we are ready for our first little mess, looking our best!